Hi there!

I help organizations grow through digital experiences that feel good to use and deliver real impact

But before I tell you about what I do, I want to explain why design matters.

Design is not just about making things look pretty, it's about creating products that solve problems, bring happiness, and make life easier. If you've ever been confused by an app or a website that just doesn't work for you, you have known firsthand the value of good design.

That's what I'm here for: to combine research, creativity, and technology into thoughtful product design that helps people and businesses thrive. Whether it's creating multi-channel experiences that are easy, mentoring teams, or pioneering the way for accessible solutions, I love a good design that functions for everyone.

Want to know how this translates in real life? Let's look at my work.

The fun part

What I've been up to

Eventbrite's global web rebrand

I expanded Eventbrite's rebrand scope from B2C to include B2B audiences, then led the redesign of 180+ pages across six markets. In four months, I built a design system that unified the brand and increased conversions.

45% increase in user acquisition
219% increase in sales lead
+180 pages redesigned
Access project

Revenue Insight Tool

Eventbrite's new pricing model confused organizers and caused sign-up drop-off. I designed and coded a self-service tool in four weeks that clarified the decision and opened up a major revenue stream.

17% increase in user acquisition
$6M revenue increase
40+ touchpoints integrated
Access project

UW CoE — Digital experience redesign

The institution had strong programs but a weak digital presence—students couldn't find what they needed and left. I led a redesign that fixed search and navigation, helping prospective students discover programs and make informed choices.

1 Plug-and-go Drupal-based website
+32 Page templates designed
Access project

Skilled Trades BC — Modernizing career pathways

Skilled trades face an image problem—young people don't see them as modern, inclusive career paths. I designed their website to made joining the trades straightforward and appealing, helping shift perceptions and showcase the trades as rewarding, accessible opportunities.

75 pages simplified
+9 Developed way-finding features
Access project

AmCham Argentina — Digital transformation during COVID-19

When COVID-19 shut down in-person events, AmCham Argentina needed to transform overnight or risk losing member engagement. I led the UX and development of a digital hub that moved their entire community online, enabling seamless event access and fostering connections during isolation.

Zero → One
UX Research
UI Design
Access project