Experience
But before I tell you about what I do, I want to explain why design matters.
Design is not just about making things look pretty, it's about creating products that solve problems, bring happiness, and make life easier. If you've ever been confused by an app or a website that just doesn't work for you, you have known firsthand the value of good design.
That's what I'm here for: to combine research, creativity, and technology into thoughtful product design that helps people and businesses thrive. Whether it's creating multi-channel experiences that are easy, mentoring teams, or pioneering the way for accessible solutions, I love a good design that functions for everyone.
Want to know how this translates in real life? Let's look at my work.
Led the Eventbrite's web rebrand, designing and launching 180+ landing pages across six markets. Delivered consistent brand experience and boosted conversions with data-informed design.
Conducted in-depth user research and revamped information architecture to launch a more accessible, inspiring, and user-focused website, supporting recruitment and stakeholder goals.
Led UX and development of a new digital hub for events, resources, and member content during the pandemic, driving digital transformation and enhancing member engagement with easy online access and analytics.
Redesigned and consolidated AmCham Argentina’s digital ecosystem, reducing from 10 sites to 4. Created a robust design system and user-friendly CMS, improving both member experience and content management for staff.